Job Description

BC forward is currently seeking a highly motivated Marketing Manager for a Hybrid opportunity at Austin, TX!

Position Title: Marketing Manager

Location: Austin, TX (Hybrid)

Anticipated Start Date: 08/18

Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration : 24+ months contract + Renewable

Job Type: [FULL TIME (>=40 HRS WEEKLY) [CONTRACT], [REMOTE]

Pay Range: $44.55/hr

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

About the Role

Our client is a global leader in technology, is currently seeking an experienced and driven Growth Marketing Manager for our Construction Technology business. Our expertise in commercial and industrial technology solutions has positioned us to disrupt the construction industry with cutting-edge robotic automation. If you have a proven track record in growth marketing and are eager to drive change in the construction sector, then we invite you to join our mission to improve the way the world is constructed.

Responsibilities

• Develop end-to-end growth marketing strategies for our Construction Technology business, with specific growth objectives, marketing plans, and key metrics.
• Lead the full digital growth marketing program, including content marketing, inbound demand generation, and social media, to drive demand for construction services audiences.
• Operate and design experimentation frameworks to drive acquisition and demand growth for the business.
• Oversee the execution of key events to increase brand awareness and funnel generation.
• Develop joint marketing strategies and initiatives with resellers to generate demand and build brand awareness, including enhancing reseller marketing capabilities.
• Utilize various data and analytics tools to enable acquisition and lifecycle marketing programs.

Education and Experience Required

• Bachelor's degree in business administration, marketing, or a related field preferred.
• 5+ years of marketing or brand management experience.
• Proven experience in growth marketing, digital lead generation, online campaigns, and content marketing.
• Experience working with creative agencies, ABM agencies, content production, and media agencies.

Knowledge and Skills

• Track record of strategic planning and consistently delivering results.
• Growth mindset with the ability to innovate and differentiate.
• Team player and collaborator, working effectively with business teams, regional and global teams.
• Agility in meeting timelines for campaign activation, alignment calls with regional teams, etc.
• Excellent interpersonal skills, with the ability to manage and influence agencies and virtual teams (e.g., agency partners, remote marketing teams, sales teams, etc.).
• Creative experience in developing content and operating in fast experimentation cycles.
• Strong data and analytical skills, including measurement, ROI, and growth marketing models.
• Proficiency with marketing and data tools such as HubSpot, Eloqua, Google Analytics & AdWords, and A/B testing platforms (e.g., Optimizely, VWO).

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